The modern woman is career-minded woman who may also have a family. She is on the go all the time, but that doesn’t mean she can’t look good! This woman needs to look good in 15 minutes or less. She is pressed for time and rarely has a moment to herself. She does not want to be bothered with hours of primping.
She dreams of a warm scalp massage and a beautiful blow out as she takes her kids to recitals and sporting practices. She wants comfort and beauty and ease but often feels like there are not enough hours in the day to create this for herself. She may skip a few steps in the morning so her team at her job or her children or spouse are set up for success.
